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Landing Page

Installing the application represents only the first step of the partner journey. For those entering a managed and assisted onboarding flow, displaying a Landing Page provides greater clarity, alignment, and understanding of the next steps for the merchant.

🎯 Essential Functions of the Landing Page​

1. Clarity and Direction of the Next Step​

  • After installation, the Landing Page should act as a visual guide, clearly directing the merchant on what to do next.
  • This guidance is essential to prevent a drop in engagement immediately after the application is installed.

2. Preparation for Assisted Onboarding​

  • In flows that require management and follow-up, the Landing Page should serve as the central point where the partner can:
    • complete the pre-registration;
    • schedule the first contact (when applicable); or
    • receive information indicating that the responsible team will reach out.

3. Resource Centralization​

  • The Landing Page acts as a temporary hub, centralizing essential documentation such as FAQs, tutorial videos, and partnership policies.
  • This approach optimizes the connection with the merchant by enabling them to obtain the required initial knowledge through a self-service experience.

✨ Benefits of the Flow​

  • Increased activation rate: Well-informed and properly guided partners are significantly more likely to complete onboarding and become active users of the application.
  • Early qualification: The Landing Page can include forms that support partner qualification and segmentation, allowing account managers to personalize their approach even before the first interaction.
  • Professional and trustworthy experience: A structured flow conveys professionalism and trust, reinforcing the value of both the partnership and the application from the very beginning.